The 20-Stage-Plan
Our Work Process
Industry Landscape Analysis:
Conduct an extensive analysis of the security industry, identifying key players, trends, and potential opportunities.
Competitor Benchmarking:
Perform a detailed assessment of competitors’ marketing strategies to identify strengths, weaknesses, and areas for differentiation.
02
SWOT Analysis:
Conduct a comprehensive SWOT analysis for the security company, outlining its strengths, weaknesses, opportunities, and threats.
Client Consultation and Goal Refinement:
Collaborate closely with the client to refine goals based on industry insights and analysis.
04
Persona Development:
Create detailed buyer personas to better understand and target the security company’s ideal customers.
Brand Positioning Strategy:
Develop a strategic plan for positioning the security company’s brand effectively in the market.
06
Keyword Research and SEO Strategy:
Perform thorough keyword research to inform content creation and develop a robust SEO strategy.
On-Page SEO Optimisation:
Implement on-page SEO techniques, optimising content, meta tags, and improving website structure for better search engine visibility.
08
Off-Page SEO and Backlink Building:
Execute off-page SEO strategies, including backlink building, to enhance the security company’s online authority.
Local SEO Optimisation:
Optimise the security company’s online presence for local searches, including local directory listings and Google My Business optimisation.
10
Paid Search Campaign Development:
Develop targeted paid search campaigns, focusing on relevant keywords and ad copy to maximize ROI.
Display Advertising Strategy:
Create a strategy for display advertising, including banner ads and other visual elements to enhance brand visibility.
12
Content Marketing Calendar:
Develop a content marketing calendar, outlining topics, formats, and distribution channels to ensure consistent and valuable content creation.
Social Media Content Plan:
Create a detailed plan for social media content, incorporating industry trends, engaging visuals, and strategic posting schedules.
14
Email Marketing Automation:
Implement automated email marketing campaigns, including segmentation and personalised content for increased effectiveness.
Conversion Rate Optimisation (CRO):
Implement CRO techniques to enhance website conversion rates, focusing on landing page optimisation and user experience.
16
Social Media Advertising Campaigns:
Develop and execute targeted social media advertising campaigns to reach specific demographics and drive engagement.
Influencer Marketing Strategy:
Explore opportunities for influencer marketing partnerships within the security industry to amplify brand reach.
18
Mobile Optimisation:
Ensure the security company’s online presence is optimised for mobile users, considering the increasing reliance on mobile devices.
Data Analysis and Reporting:
Regularly analyse data from various marketing channels, providing comprehensive reports to the client and making data-driven adjustments for ongoing optimisation.
20
Our 20-stage plan delves deep into various aspects of marketing strategy, offering a detailed roadmap for achieving success in the competitive landscape of the security industry. We adjust the stages based on the your needs and objectives for your security company. Our mission is to empower security businesses across Australia by enhancing their market presence. With a team of seasoned professionals, we bring together years of experience in both security and marketing domains, ensuring a unique blend of proficiency and innovation in everything we do. Contact Us
